If you’re diving into the world of Facebook ads, you’ve probably heard a million times how “easy” they are to run. Just set up a campaign, throw in some cash, and watch the sales roll in, right? Well, not exactly. Facebook ads can be a game-changer for your business, but here’s the truth: they can also be overwhelming. And while anyone can technically create an ad, not everyone can run them successfully.
The secret to a successful Facebook ad campaign is engaging with an expert. A Facebook ad specialist can help you develop a strategy and set up success campaigns for your business based on what strategies are working right now. I know that every business owner is different and what works for one might not work for all, so I have broken down all your options when it comes to engaging a Facebook ad specialist to help you take your ad game to the next level.
1. Outsource your Facebook ads management
Let’s be real – running a business takes a LOT of time. Between delivering your service, engaging with customers, and organic social media, there’s already so much on your plate. So, why not let a pro handle your Facebook ads?
When you outsource Facebook ads management, you get someone who knows all the ins and outs of the platform. They can develop custom strategies, optimise your ads for maximum ROI, and monitor performance so you don’t have to stress about it. Plus, they can help you avoid those costly mistakes that are easy to make if you’re new to ads (trust me, I’ve seen some horror stories!).
Hiring a Facebook ads expert can feel like a big step, but the payoff is worth it. You’ll free up your time, and with their expertise, you’re much more likely to see better, faster results.
You can check out the Ads Haus Management options here.
2. 1:1 Mentorship with an expert
Maybe you’re not ready to hand over the reins completely – totally understandable! If you want to run your own ads but need a little extra guidance, consider working 1:1 with a Facebook ads mentor.
A mentor can walk you through the entire process, from setting up your campaigns to analysing the data. This is a great option if you’re the type of business owner who loves to learn by doing but wants the peace of mind that you’re on the right track.
With personalised coaching, you’ll develop the skills you need to confidently run your own ads while having an expert in your corner to answer any questions that pop up.
Find our 1:1 Mentorship options here.
3. Join a membership for ongoing support
If you’re looking for a community of like-minded business owners (and let’s be real, who doesn’t love a good business squad?), joining a Facebook ads membership could be the perfect option.
In a membership, you’ll get access to strategy tips, and live feedback from experts, plus a community of business owners who are out there doing the same thing (and likely have all the same questions).
This is an awesome way to stay up-to-date with all the changes Meta likes to throw at us (because they do change things all the time). Plus, you’ll have the chance to learn from others who are also working to master their Facebook ads, and know you aren’t going at it alone.
Memberships often provide the flexibility to learn at your own pace while offering valuable educational sessions, workshops, and sometimes even a “hot seat” where your campaigns get reviewed live for personalised feedback.
Our membership is coming soon! Join the waitlist here.
4. Attend workshops to sharpen your skills
If you prefer to learn in bite-sized pieces or want a deep dive into specific areas of Facebook ads, workshops are the way to go. These can range from beginner-friendly introductions to more advanced topics like retargeting strategies or scaling your ad spend.
Workshops are an excellent way to learn from experts in a structured setting. You’ll leave with actionable takeaways that you can immediately apply to your ad campaigns. Plus, you get the opportunity to network with other business owners and maybe even swap a few trade secrets!
We run regular workshops out in the community. Keep an eye out on our social media for info on the next one!
Why you should engage with an expert
Here’s the thing: Facebook ads aren’t a one-size-fits-all kind of deal. There’s a LOT that goes into running a successful campaign – things like audience targeting, ad creative, bidding strategies, and tracking performance. It’s not as simple as setting it and forgetting it.
This is where having an expert in your corner can make all the difference. Facebook ads specialists know the platform inside and out. They’re up to date on all the latest trends and algorithm changes, and they’ve got the experience to navigate any bumps in the road. Whether you choose to outsource, get mentorship, or attend workshops, having expert guidance can help you avoid costly mistakes and fast-track your success.
Why mastering Facebook ads can be a game changer
Facebook ads are one of the most powerful tools in your marketing toolkit. Done right, they can drive traffic, boost sales, and build brand awareness like nothing else. But to get there, you need a solid strategy, the right skills, and an expert eye to guide you along the way.
Whether you decide to outsource, work with a mentor, or dive into some workshops, there are plenty of ways to master your Facebook ads. So, take a deep breath, invest in yourself and your business, and get ready to see the results roll in!
Trust me, once you’ve mastered Facebook ads, you’ll wonder how you ever got by without them.
