
Your 2024 Meta wrapped & what we can learn from Spotify’s marketing brilliance
What if your Meta Ads got a “2024 Wrapped” session, just like Spotify does with your favourite songs? From Facebook awareness ads that struck a chord to dynamic product campaigns that felt as personal as a curated playlist, this year taught us how authenticity, data-led creativity, and thoughtful segmentation can transform marketing into an experience worth sharing. Ready for your encore in 2025? Grab your headphones and let’s recap the hits!